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Online Class

Google Ads Coaching

Learn Google Ads with the Experts

Do you prefer to work hands-on in Google Ads (formerly AdWords) rather than full-service campaign management? Or you might have started some campaigns but got stuck? Campaigns not generating the results you expected because you don’t really know what you’re doing?


Our six weeks 1-1 coaching program is designed to give you the knowledge, tools and confidence to manage your Google Ads campaigns on your own. Learn how to create a sustainable Google Ads strategy and discover the best practices you need to set your campaigns up for success.

Learn Google Ads without unnecessary headaches in a program that is fully customised to your business and needs. We introduce you to Google Ads in an uncomplicated, non-techy way (well, as much as necessary) and create a supportive environment for you to build the confidence to optimise and grow campaigns on your own.

Google Ads Coaching Program

PPC, the Google Ads auction & other basics to get started

The Google Ads System

Plan & build campaigns that meet your business goals

Campaign Setup

Ad copy best practices & how to find the right keywords for your business

Ad Copy & Keywords

Understand the numbers & know how to evaluate performance

Metrics & Benchmarks

Measure results & explore one of Google's most powerful analytical tools

Conversion Tracking & Google Analytics

Optimise campaigns & develop a long-term strategy for sustainable growth

Grow Your Account

"Janina is such a wonderful, professional person to work with. She helped us trial various different paid advertising campaigns for our business and wasn't afraid to be honest if things weren't working or budget could be better spent elsewhere. She explained things simply and without jargon while backing up her conclusions with stats and results. Would highly recommend."

Rachel Muir

A fully customised program

These are the key components of our Google Ads coaching program which will be tailored to your business needs. Whether you’re an ecommerce store, a not-for-profit organisation, a service provider or any other form of business, we will work out a plan that meets your business needs.


Here at JK Digital, we are certified experts in all Google Ads campaign types, so we can include modules in Google Search, Display, Shopping, Video and App campaigns in the coaching program.

The Program Includes:

Initial campaign & conversion tracking setup ('full service')

Ongoing unlimited email support for the duration of the program

6x 1h 1-1 coaching session via Zoom (over six weeks)

30 mins follow-up session one month after program completion

Notizen machen

Full-service setup & follow-up call

We will plan and set up the first set of campaigns as well as conversion tracking. This is to get your campaigns live as soon as possible and to give you an example of best practices that you can work with in the future.

At the end of the program, you will be able to understand your Google Ads campaigns, read performance metrics correctly and further grow and scale your account on your own. We don’t want to throw you in at the deep end, so we offer a follow-up call one month after the last session to answer questions or solve roadblocks you might have encountered.

Is this the right Coaching Program for me? 

While we provide coaching for almost every type of business and all campaign types, there are two main requirements to ensure you get the most out of this coaching experience.

Firstly, we expect you to have a well-developed website as this is crucial for the success of your campaigns. You can have the best performing Google Ads campaigns yet not meet your marketing targets because your website is poorly set up or not providing the right type of information for your target audience. We expect you to be open to website improvement suggestions and implement them in a timely manner.

Secondly, we expect a commitment to learning and the willingness to invest time into the coaching experience. As with all new skills we learn, it is a matter of practice and commitment that will help you get better and make this a success. We can only coach people who want to be coached and are willing to get their hands dirty. If that sounds like you, we’d love to hear from you!

JK Digital

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Google Ads Coaching: Kontakt
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