Social Media Ads Management
WHAT IS SOCIAL MEDIA ADVERTISING?
With millions of people using popular social media platforms like Facebook, Instagram, LinkedIn, Twitter or Tik Tok every day, it is not surprising that tools for advertising on these channels evolved quickly. Social media ads use the information provided by users in their public profiles as well as signals from their usage behaviour to deliver the right message to the right group of people.
WHICH SOCIAL MEDIA SERVICES DO WE OFFER?
At JK Digital, we specialise in Facebook ads, Instagram ads, LinkedIn ads and YouTube ads.
Facebook and Instagram ads are both managed through Facebook Ads Manager. Usually, one campaign runs ads on both platforms and it requires only minor adjustments to make an ad suitable for both channels. It is also possible to split into separate Facebook and Instagram campaigns to allow for more customisation per channel.
Linkedin Ads work well to advertise professional or education services and advice for example workshops, coaching, accounting or legal services. LinkedIn users can be targeted by job title, seniority level, department and other job-related attributes to reach your core audience.
YouTube ads are managed through the Google Ads platform and use demographics, interests, behaviour and other user-centric signals to reach the right customer audience.
ARE SOCIAL MEDIA ADS SUITABLE FOR MY BUSINESS?
Social Media Ads can be used to advertise nearly every type of customer-centric business. Whether you have an e-commerce or a physical store, provide advice or services, information or are a not-for-profit organisation, with Social Media Ads you can bring your message in front of the right people.
The most important requirement is that you have a well-structured website and provide ways for people to interact with your business, for example, allow people to send you a contact form, give you a call or make a purchase.
OUR APPROACH TO SOCIAL MEDIA ADS MANAGEMENT?
We offer full-service Social Media Ads management from the initial consultation to mapping out a strategy, build your campaigns and optimise them over time.
Every business is different, so we take the time to plan a strategy that suits your business needs and budget. The initial setup phase includes in-depth audience research, understanding your business goals, building your campaigns and setting up conversion tracking as well as your own customised reporting dashboard.
Since Social Media campaigns aren't a 'set and forget', we monitor and optimise your campaigns on an ongoing basis. This includes weekly campaign 'health checks' where we analyse performance and look for improvement opportunities, for example, test new images and videos, ad copy or audiences. In addition to the day-to-day client communication, we catch up once a month to review performance and plan the next steps.
HOW MUCH DOES IT COST?
There is no minimum spend to run Social Media campaigns. It’s a common misconception that you can achieve good results only if you have a big budget to spend. The good news is that this isn’t the case and you can achieve good results even with a small budget.
There is a number of factors that should be considered when working out your ideal starting budget. If you don't know how much you should spend to see results, get in touch with JK Digital and we will work out a strategy and budget plan together.
If you're ready to get started with or grow your Social Media Ad campaigns, send us a message to schedule a free introductory call. We look forward to hearing from you and discuss your Digital Marketing needs.