Google Ads & Social Media Services
What do you do when you need to find the nearest grocery store or want that pair of shoes to be delivered to you by tomorrow? Whatever you're looking for, chances are you start your search on Google.
If you are a business owner – whether with a physical or an online store – you want to make sure people who look for a service or product you offer can find you easily.
With an approximate market share of 11% in Australia, Bing is more than a 'nice to have' but inevitable if you want complete visibility for your search campaigns.
A more cost-efficient option than Google, with Bing you can reach a slightly different audience who is typically over 35 years, better educated and with higher buying power.
Social Media Ads
With 2.01 billion active monthly users on Facebook, there aren’t many people who cannot be reached via this platform. While Facebook makes it fairly easy to spend money, setting your campaigns up for success takes preparation, a strategic approach and continuous optimisation.
I work closely with you to understand your business’ needs and define the right strategy to reach your goals.
"I have worked with JK Digital for just under 12 months. Janina is one of the most professional people I have ever worked with, and knows her stuff! Our business has benefited from increased sales leads with subsequent converted business as a result of Janina managing our Google Ads. She takes the understand your business and is very pro-active with suggestions to improve performance. Highly recommend!"
Nicole, Rock and Roll Team Building
Define your goals
The very first step is to understand your business and marketing needs.
What do you want to achieve? What are your expectations? What obstacles need to be overcome? What are your business needs and marketing goals?
It's crucial to have your short and long term goals in mind before starting anything else.
Map out a strategy
Based on your marketing goal, we create a digital marketing strategy and recommended the best channels and campaign types for your business.
A good marketing strategy includes a variety of channels and campaign types to follow the user journey from the first point of contact to conversion.
At this stage, we decide how to best allocate your budget, set realistic KPIs and ensure that all relevant goals can be tracked to evaluate performance.
Build campaigns & go live
This stage is all about the setup of your campaigns, ads, targeting and tracking.
In collaboration with you, we create ad creatives that reflect your brand identity and at the same time follow digital ad best practices.
Upon your final approval, the campaigns go live and start collecting performance data.
Optimise & grow
As soon as the campaigns are live and we have enough data, we evaluate performance and make optimisations and adjustments where necessary.
While there are various best practices, there is no 'one-size-fits-all' solution in digital marketing.
Regular testing and optimising are crucial to maximise performance and get the best results for your ad spend.