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Janina Key
Jan 54 min read
Google Ads Performance Metrics: A Beginner’s Guide to Measuring Google Search Campaign Success
Understand the most common Google Search performance metrics, how to interpret them and work out which ones are relevant for your business.
Janina Key
Sep 14, 20233 min read
Remarketing 101: What, Why & How To Get Started
Reconnect with audiences who have already shown an interest in your business through Remarketing.
Janina Key
Jun 30, 20233 min read
Understanding Google Ads Attribution Models: A Simple Explanation
Attribution models can help you find out which of your digital marketing channels drives the most conversions.
Janina Key
Mar 17, 20232 min read
Using Lead Generation to grow a local Small Business
The success story of one of our clients who we helped generating more leads and expanding to other markets.
Janina Key
Sep 17, 20224 min read
The 5 Most Common Misconceptions About Google Ads
Let’s look at the five most common misconceptions about Google Ads and uncover the truth behind them.
Janina Key
Apr 28, 20223 min read
How Does Google Ads Work?
Learn how the Google Ads auction works and which factors decide whether your ad shows or not.
Janina Key
Jan 21, 20223 min read
What Is Conversion Tracking & Why Is It Important For Your Google Ads Campaigns?
Here's all you need to know about conversion tracking and why it's so important for the success of your Google Ads campaigns.
Janina Key
Nov 23, 20215 min read
A Guide To Google Ad Campaign Types
There is more to Google Ads than only Search campaigns. Learn about the five Google Ad campaign types and when to use them.
Janina Key
Aug 31, 20213 min read
Is Google Ads The Right Channel To Promote My Business?
Google Ads is a great online advertising tool that works for most businesses. Find out what to consider before getting started.
Janina Key
Jul 23, 20213 min read
How To Choose A Google Ads Consultancy
Finding a new marketing consultancy to run your Google Ads campaigns can be a challenging task. You want someone who has the experience...
Janina Key
Jun 27, 20213 min read
What Is The Best Budget For My Google Ads Campaigns?
Getting started on Google Ads doesn’t have to be a big expense. Read our tips to work out a suitable Google Ads budget for your business.
Janina Key
May 15, 20213 min read
How Google Ad Grants Help Not-For-Profit Organisations To Be Found Online
Not-for-profit organisations can get a monthly ad grant of $10,000 to run Google Search Ads campaigns. Here’s how to get started.
Janina Key
Feb 8, 20215 min read
How Small Businesses Can Get Started With Google Ads
Google Ads can be a powerful tool for small businesses to grow and doesn't require a big budget. Read our top tips to get started!
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