Janina Key
Google Ads Performance Metrics: A Beginner’s Guide to Measuring Google Search Campaign Success
Understand the most common Google Search performance metrics, how to interpret them and work out which ones are relevant for your business.
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Janina Key
- Sep 14, 2023
- 3 min
Remarketing 101: What, Why & How To Get Started
Reconnect with audiences who have already shown an interest in your business through Remarketing.
Janina Key
- Jun 30, 2023
- 3 min
Understanding Google Ads Attribution Models: A Simple Explanation
Attribution models can help you find out which of your digital marketing channels drives the most conversions.
Janina Key
- Mar 17, 2023
- 2 min
Using Lead Generation to grow a local Small Business
The success story of one of our clients who we helped generating more leads and expanding to other markets.
Janina Key
- Sep 17, 2022
- 4 min
The 5 Most Common Misconceptions About Google Ads
Let’s look at the five most common misconceptions about Google Ads and uncover the truth behind them.
Janina Key
- Apr 28, 2022
- 3 min
How Does Google Ads Work?
Learn how the Google Ads auction works and which factors decide whether your ad shows or not.
Janina Key
- Jan 21, 2022
- 3 min
What Is Conversion Tracking & Why Is It Important For Your Google Ads Campaigns?
Here's all you need to know about conversion tracking and why it's so important for the success of your Google Ads campaigns.
Janina Key
- Nov 23, 2021
- 5 min
A Guide To Google Ad Campaign Types
There is more to Google Ads than only Search campaigns. Learn about the five Google Ad campaign types and when to use them.
Janina Key
- Aug 31, 2021
- 3 min
Is Google Ads The Right Channel To Promote My Business?
Google Ads is a great online advertising tool that works for most businesses. Find out what to consider before getting started.
Janina Key
- Jul 23, 2021
- 3 min
How To Choose A Google Ads Consultancy
Finding a new marketing consultancy to run your Google Ads campaigns can be a challenging task. You want someone who has the experience...
Janina Key
- Jun 27, 2021
- 3 min
What Is The Best Budget For My Google Ads Campaigns?
Getting started on Google Ads doesn’t have to be a big expense. Read our tips to work out a suitable Google Ads budget for your business.
Janina Key
- May 15, 2021
- 3 min
How Google Ad Grants Help Not-For-Profit Organisations To Be Found Online
Not-for-profit organisations can get a monthly ad grant of $10,000 to run Google Search Ads campaigns. Here’s how to get started.
Janina Key
- Feb 8, 2021
- 5 min
How Small Businesses Can Get Started With Google Ads
Google Ads can be a powerful tool for small businesses to grow and doesn't require a big budget. Read our top tips to get started!
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